Milk in Interactive Games
The Brief:
Create a nontraditional ad for Milk aimed at teens.
The Solution:
I injected milk into video games as a power boost and muscle builder for characters.
In the New Super Mario game, Mario refuels and gets stronger by drinking Milk.
This ad won an internal competition at Lowe. As a result, I was chosen to represent Lowe at the 2006 Cannes Advertising Festival.
Milk in Cell Phone Games
Ms. Pacman would chomp on the milk cartons, gain a milk mustache and power boost. She would go faster and get more points.
The ghosts would also turn white temporarily, allowing her to eat them.
If Ms. Pacman drank a soda, she’d slow down, letting the ghosts catch up with her.